SEO is the process of improving the organic ranking of a website with leading search engines. SEO is a technique which helps search engines to find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. Various methods are adopted by Search Engine Optimizers (also known as SEOs) to facilitate their clients.
SEO is an effective discipline which is used to build your business high image, brand advertisement and online business standard appropriately. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
There are two ways for getting traffic to your website:
On page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. This type of optimizing is Meta keywords, Meta descriptions, page title, and heading and key density just to name a few. On page SEO is very important for websites. Examples of on-page optimization include actual HTML code, Meta tags, keyword placement and keyword density.
Off page optimization off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. It is used for link building. Examples of off page optimization include things such as link popularity and page rank.
SERP - search engine results page: The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine.